was not as clean as he thought it could be. >> the city street sweepers didn't come often enough so he bought his own street sweeper and has one of his staff people take care of that frequently. it is a be bit extreme i know that but at some lel it has to register with his customers and pay him back in many, many ways, as i travel the world i love spotting examples of great customer service and hospitality, such as the coffee shop who writes, enjoy with whip cream on the top of a the bellman who goes to a neighboring hotel to find a foam pillow for me. the water dish for pets outside a bakery in our neighborhood. none of these is going to win a major business prize, but they do this: they separate themselves from the competition and give us a reason to keep coming back. i don't know what business you are in, but i know lots of other people speak and write like i do, am always looking for ways to offer something that others do not. ask your staff, ask your customers, what's our version of street sweeping? i'm lou heckler. >> finally tonight, the story we have to acknowledge, many of